"I just wanted to track my period."
"But for many women, it becomes something more complex."
What We Did
We analyzed 219 recent reviews from April 2026 from mobile users on Google Play Store. We focused on 1–4 star feedback to understand real problems. We cleaned the data to remove noise and keep real experiences.
Data analyst —
Pablo Hernandez
Storytelling —
Pablo Hernandez
Website developer —
also Pablo Hernandez
What Women Are Saying
"Why is this so complicated?"
"Everything is locked behind premium"
"I cancelled… so why was I charged?"
"Too many questions"
"Lost all my data"
What the Data Shows
The biggest issue is complexity and friction (38.8%). The second is paywalls and pricing (24.7%). Then technical issues (12.8%).
👉 "Most users are not asking for more features — they are trying to use what's already there."
The Pattern
A user opens the app. She wants to track her period.
But instead:
- she answers multiple questions
- she encounters locked features
- she sees paywalls
- she navigates complex flows
This leads to:
- frustration
- confusion
- reduced trust
- drop-off
The Learning
Women use this app in moments of:
stress, uncertainty, vulnerability.
The experience should:
simplify, guide, support.
But today, it sometimes:
adds friction, creates uncertainty, limits control.
👉 "There's a gap between real-life moments and the current experience."
Breakdown of Key Opportunities
Simplicity
38.8% of complaints are about complexity
"I just wanted something simple"
Users want: fast, easy tracking, minimal steps
Access at the right moment
24.7% complain about paywalls
"Why do I need premium for this?"
Users want: answers when they need them
Trust and control
billing + technical issues combined = ~20%
"I cancelled but still got charged"
Users want: clear billing, control over subscriptions, reliable data
What This Means
Users are not asking for more features.
They want:
simplicity
transparency
control
reliability
Turning Insight Into Action
We used these learnings to create focused creative ideas based on real user experiences.
Video Recommendations
VIDEO 1 — Simplicity
"I just wanted to track my period"
Focus: remove complexity, highlight ease of use
VIDEO 2 — Access
"Why do I need to pay for this?"
Focus: frustration of locked information, importance of access
VIDEO 3 — Trust
"I cancelled… so why was I charged?"
Focus: trust and transparency, control over subscriptions
Final Message
This is an opportunity to better support real-life health moments.
When products reflect real experiences, they don't just work better — they build trust.